Jason's Sourdough
Jason & Loafy...
To give the experience a unique personality, I created Loafy — a lovable toaster character who acts as the game's mascot and guide. Loafy helps create an emotional connection with players, adds humour to the experience, and provides opportunities for future storytelling, rewards, and brand engagement.
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A good mobile game shouldn't rely solely on the brand to keep people playing. The game itself needs to be enjoyable, rewarding and worth spending time with. Here are a few ways to express that idea.
A great branded game is, first and foremost, a great game that people play for fun rather than for logos; the brand may capture attention, but it is the gameplay that keeps players engaged, and no matter how strong the brand is, the game must stand on its own because if it isn’t fun, the brand alone won’t save it.
Games Workshop
