Games Workshop
For Games Workshop, I wanted to evolve the existing visual style while retaining the distinctive character and energy of the brand. I explored a more expressive approach, bringing in hand drawn pencil work, stronger composition and more dynamic layouts to create a sense of movement and immediacy. The aim was to make the work feel more crafted, immersive and visually engaging, while still feeling unmistakably Games Workshop.
Shiny Brewery
For Shiny Brewery, I wanted to evolve the visual style of the packaging and create something more eye catching, exciting and full of personality. I explored expressive pencil drawn elements and dynamic layouts to bring greater energy and movement to the designs, creating packaging that would stand out on the shelf and grab attention. The aim was to give the range a distinctive, playful visual identity that felt as exciting as the beer itself.
Jason's Sourdough
For Jason’s Sourdough, I wanted to create real impact through a playful gamification concept that would make the brand more engaging and memorable. The idea was to turn the campaign into an experience, using bold visuals, interactive mechanics and a sense of fun to encourage participation and drive attention. The result was designed to make the brand stand out, create excitement and give people a reason to get involved.
Jason & Loafy...
To give the experience a unique personality, I created Loafy — a lovable toaster character who acts as the game's mascot and guide. Loafy helps create an emotional connection with players, adds humour to the experience, and provides opportunities for future storytelling, rewards, and brand engagement.
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A good mobile game shouldn't rely solely on the brand to keep people playing. The game itself needs to be enjoyable, rewarding and worth spending time with. Here are a few ways to express that idea.
A great branded game is, first and foremost, a great game that people play for fun rather than for logos; the brand may capture attention, but it is the gameplay that keeps players engaged, and no matter how strong the brand is, the game must stand on its own because if it isn’t fun, the brand alone won’t save it.
