🐎 Hungry Horse: Racing Into Gamification Glory
Whinnie, Harley and Blackjack are under starters orders
Gee up for Crazy Horse Racing – our EPIC new game of speed, skill and more than a touch of craziness! Choose your odds-on favourite and race round the track to get on the leaderboard and be in with a chance to win great prizes!
A high-octane blend of chaos and charm, this madcap racing game turned heads (and hooves) with its clever concept and bold execution. Forget the track — these horses were behind the wheel.
With creative partner Peek & Poke, we developed a bespoke game full of action, humour, and rewards — perfect for the Hungry Horse family audience.
🏁 Key Features
Special Coca-Cola Zero Sugar collectables that unlocked free drinks in-pub
Three wild horse racers — Whinnie, Blackjack, and Harley — each with unique personalities
Top 100 leaderboard prizes to fuel replay value and data capture
Strategic game-over call-to-action ("It’s coming Ho Ho Home") linking to the Christmas bookings page
💥 Mind-Blowing Results
108,000 games played on launch day
516,328 total games played
8.2 million minutes of gameplay
112,000 players
One epic fan? 1,319 plays!
🎁 Unmissable Rewards
Holiday prize worth £3,000
1,000 bottles of Coke Zero given away as instant in-game prizes
Exclusive in-pub redemption opportunities, bridging digital and physical experiences
“Honestly such brilliant work, with a clear ROI that has outstripped what I had hoped for… Easily the most enjoyable collaboration I’ve had at Greene King. Bloody brilliant work, Mark – love it.”
— Sarah Williams, Senior Marketing Manager, Hungry Horse
Golden Insights: Why Gamification Wins
A deep dive into customer behaviour told us everything we needed to know:
88% of pubgoers play games on browsers or mobile apps
Top motivations: Entertainment, escapism, and relaxation
Puzzle games are most loved, followed by action and word-based games
Even low-value rewards (like a free drink) drive real-life visits
59% of users are fine with in-game ads, especially short ones
People want to compete, socialise, and be rewarded
🎯 Why Use Games in Your Campaigns?
A branded game isn’t just a gimmick — it’s a high-impact, emotionally resonant marketing tool that:
Cuts through the noise
Captures attention
Gathers valuable first-party data
Drives real-world behaviour (like in-pub visits and bookings)
Keeps your brand top of mind
“Gamification drives a deeper level of engagement because it taps into human emotions and psychology. We all want to participate, master, compete, achieve — and win.”
