The Snap-tastic Summer Game
A simple game like 'snap' would appeal to everyone and became a leading part of the ‘Heaps of Family Fun’ campaign
The Summer Snap game exploded onto the scene as part of the Heaps of Family Fun campaign — and it broke records from the jump, clocking over 80,000 plays in the first week alone!
Designed to be instantly accessible and universally fun, the game was the perfect fit for Farmhouse Inns’ big family energy. With guests ranging from toddlers to grandparents, we crafted an experience that brought everyone together around a familiar format — good old-fashioned Snap.
We developed a full cast of custom cards, from Farmhouse team members and guests, to signature dishes and Fruit Shoot power-ups, tying everything back to our partner brands. Add in a vibrant visual identity, addictive soundtrack, and playful animations, and we had a winner on our hands.
By harnessing the robust FHI brand guidelines and infusing the essence of our summer campaign, we curated a visually stunning game. Many elements of this masterpiece were crafted in-house, showcasing our creativity and dedication to the FHI brand. With the Farmhouse team and guests being one big family - we figured a simple game like 'snap' would appeal to everyone. So we created characters for our team members and guests alike along with core dishes and the odd Fruit Shoot power up, to tie back into our partner, we think we have a perfect blend. The icing on the cake is the creation of an impactful identity, infectious sounds and an addictive music track.
