🔥 Flaming Grill's Conga Game: A Record-Breaking Smash Hit
This wasn’t just a game — it was a phenomenon!
Get ready to move — Flaming Grill’s brand-new digital game takes players on a wild ride through a buzzing pub, collecting quirky bonus items while rounding up friends, family, and colleagues into the most legendary conga line of all time. The longer the line, the higher the score! Once players complete their conga run, they can enter their details and check the leaderboard to see if they’re in with a chance to win — bringing competition, rewards, and pure pub-style fun to life.
💥 Mind-Blowing Results
178,000 plays on launch day alone
A staggering 721,915 total games played
42,439 unique players joined the conga craze
Average session time? 11 minutes and 33 seconds per player
That’s the equivalent of 340 days of pure player engagement
One superfan played the game 4,696 times!
🎁 Prizes That Get People Dancing
To crank up the excitement, we loaded the game with:
Instant win boosts and dish collectables for a chance to win £20 on the spot
An epic £3,000 Love2Shop voucher up for grabsLeaderboard glory for top scorers, sparking competition and repeat play
“Each Flaming Grill pub is at the heart of the local community, so it’s vital that we give back wherever possible to support our customers... We really hope we can make someone’s day just a little bit brighter.”
— Andrew Gallagher, Marketing Director, Greene King
— Andrew Gallagher, Marketing Director, Greene King
“It’s not every day you get to work on a digital game in partnership with Coca-Cola — and not every day you get to work with absolute legends like Mark Haslam and Leah Parker! This game has been a labour of love, and the team smashed it out the park.”
— Mia Broadbent, Brand Manager, Flaming Grill
— Mia Broadbent, Brand Manager, Flaming Grill
Golden Insights: Why Gamification Wins
A deep dive into customer behaviour told us everything we needed to know:
88% of pubgoers play games on browsers or mobile apps
Top motivations: Entertainment, escapism, and relaxation
Puzzle games are most loved, followed by action and word-based games
Even low-value rewards (like a free drink) drive real-life visits
59% of users are fine with in-game ads, especially short ones
People want to compete, socialise, and be rewarded
🎯 Why Use Games in Your Campaigns?
A branded game isn’t just a gimmick — it’s a high-impact, emotionally resonant marketing tool that:
Cuts through the noise
Captures attention
Gathers valuable first-party data
Drives real-world behaviour (like in-pub visits and bookings)
Keeps your brand top of mind
“Gamification drives a deeper level of engagement because it taps into human emotions and psychology. We all want to participate, master, compete, achieve — and win.”
