Carvery vs Cake — The Ultimate Showdown!
Christmas 2022: It’s Game On
Farmhouse Inns brought festive fun to life with the Carvery vs Cake game — a hilarious, action-packed pub adventure where players chose a side and gobbled up treats.
The game, based on the brand’s beloved carvery and cake offering, tested players’ reflexes and reactions as they took on the role of a miniature chef or baker, navigating a bustling, festive-themed pub. Along the way, they had to dodge flying sprouts, spilled gravy, and rogue trifle while scoffing up Christmas goodies and racking up points.
To bring the story to life, we created a cast of quirky characters including Victor & Vicky (our determined chef and baker duo), and their trusty sidekicks Spud and Pud — a cheeky roast potato and a wobbly Christmas pudding who could join the action and boost gameplay.
Results That Take the Cake
200,010 games played on launch day
764,804 total games played
5 million minutes of gameplay
72,000 players
One epic fan? 6,416 plays!
Big Prizes, Big Engagement
£5,000 cash prize
Coca-Cola Zero Sugar bottles and FHI gift cards as instant wins
Database growth, PR coverage, and brand love baked right in
KIND WORDS
“A big FARMHOUSE THANKS to all involved, especially Mark Haslam for full accountability in creating and managing this from start to finish.”
— Emma Price, Senior Marketing Manager
— Emma Price, Senior Marketing Manager
“Absolutely awesome job team, thank you and well done — especially to Mark!!!”
— Jason Flexen, Business Unit Director
— Jason Flexen, Business Unit Director
“Superb results — very well done. Thanks to all involved.”
— Andy MacLeod, Operations Manager
— Andy MacLeod, Operations Manager
🎯 Why Use Games in Your Campaigns?
A branded game isn’t just a gimmick — it’s a high-impact, emotionally resonant marketing tool that:
Cuts through the noise
Captures attention
Gathers valuable first-party data
Drives real-world behaviour (like in-pub visits and bookings)
Keeps your brand top of mind
“Gamification drives a deeper level of engagement because it taps into human emotions and psychology. We all want to participate, master, compete, achieve — and win.”
