More Jingle, More Bells: Hungry Horse’s Festive Pivot
🎄 Turning Lockdown into a Level-Up
In Christmas 2020, hospitality was hit hard. With the UK heading into another lockdown, Hungry Horse had to rethink everything — and fast.
Instead of pressing pause, we turned to a proven engagement tool: a festive digital game to lift spirits and connect with families at home.
Enter Belinda the Brussel Sprout!
The star of the show? Belinda — a battered Brussels sprout who bounced her way into players' hearts in a custom-branded version of Peek & Poke’s Hopper game.
Smart Execution, Stunning Organic Reach
500,000+ games played
47.5k visits to the game landing page
38.6k email visits and 28.4k visits from Facebook (with zero paid ads!)
A community-first strategy with real-time replies, comments, and conversations across social
“We were introducing a new character... and needed the additional magic from the creative team at Peek & Poke to bring it to life.”
