JINGLE JETPACK - FESTIVE FUN ON THE FLY!
As Farmhouse Inns launched their limited-edition festive menus, packed with comforting carveries and show-stopping homemade cakes, the digital team cooked up a deliciously fun way to extend that festive magic — introducing Jingle Jetpack, a heartwarming game that blended seasonal charm with high-flying gameplay.
Front and centre in the game was a custom character inspired by a real Farmhouse customer, styled as a cheerful Mrs Claus lookalike — the kind of guest you’d see tucked into a slice of Victoria sponge by the fire. Dressed in cosy Christmas gear and full of festive joy, she became the perfect ambassador for the brand’s warm, welcoming vibes. Her in-game version wasn’t just fun — she felt like family.
In Jingle Jetpack, players helped this cake-loving character blast off through a giant Christmas cake, soaring through layers of sponge, icing, and flying jam jets in a turbo-powered escape mission. The festive pub-themed world was packed with icing-slicked chaos, candy cane obstacles, and power-ups galore — all wrapped in seasonal sparkle.
Vital Statistics
17+ mins avg. engagement time
132,700 total games played
Over 12,000 unique players
🧁 Sweet Mechanics, Sweeter Strategy
To tie the gameplay back to real-world goals, we introduced the Cake Away Mega Boost — a high-powered, high-demand pick-up that nodded to Farmhouse’s cake takeaway service. It quickly became the most coveted item in the game, turning a fun bonus into a subtle yet effective brand message.
🎯 From Playtime to Booking Time
After the excitement of jetpacking through dessert mayhem, players were encouraged to click through to a dedicated festive landing page where they could book a table at their local Farmhouse Inn, explore the full holiday menu, and even pre-order their takeaway cakes.
