A seasoned digital marketing leader with 20+ years of industrial experience, with a proven record of guiding teams, crafting innovative strategies, and delivering impactful results. Known for his creative thinking and ability to turn visions into reality, leads projects from ideation to execution, collaborating effectively with stakeholders and brand teams. Diverse skills and expertise in digital content creation consistently driving to achieve groundbreaking and engaging results.
Design Expertise
Experience in graphic, web, social media, and app design, along with email building and print collateral design. (20 years experience)
CRM/Email Marketing
Experienced in designing, testing and delivering for large brands, award winning email campaigns utilising Dotmailer and Mail email marketing platforms. (5 years experience)
Digital Marketing
Proficient in CRMand Paid media channels, with expertise in omnichannel marketing. (6 years experience)
Adobe Creative Suite
Expertise in using Adobe Creative Suite for graphic design, video editing, and digital content creation. (20 years experience)
eCommerce CMS Management
Skilled in managing content and merchandising eCommerce CMS platforms for optimal product listings and user experience. Drupal, Umbraco and Magento. (12 years experience)
User Experience (UX)
Strong focus on intuitive design and enhancing customer journeys across web and app platforms.
Art Direction
Skilled in direction, video production and photography shoot management, ensuring cohesive visual storytelling and brand representation across various media. (16 years experience)
Project Management
Vast experience in planning, executing, and closing projects. Applying knowledge, skills, tools, and techniques to meet project requirements and achieve specific goals.
Creative Copy
Captivate audiences and foster deeper connections through tailored copy allowing me to inspire action in ways that traditional storytelling often can't. (5 years experience)
Design Management & Leadership
Proven track record in leading design teams, mentoring designers, and managing external agencies for successful project outcomes. (14 years experience)
Campaign Management
Skilled in marketing campaign management and developing end-to-end guest journey strategies to improve customer satisfaction. (20 years experience)
Content Creation
Experience in delivering exciting motion graphics, imagery and a proficiency in film and media editing. (5 years experience)
Marketing - Creative Thinking
Adept at developing innovative solutions that resonate with target audiences, great ability to generate new ideas, approaches, and solutions by looking at problems or situations from different perspectives. (25 years experience)
Social Media Design & Management
Expertise in managing award winning design for social media channels to enhance brand presence and engagement. (6 years experience)
Paid Media Design Management
Proficient in designing effective visuals for paid media campaigns to maximize reach and conversions. (3 years experience)
Gamification
Expertise in developing, creating & delivering mobile games & gamification strategies that boost customer engagement and brand loyalty. (5 years experience)
Analytics & Reporting
Ability to create analytical data packs for stakeholders and tailor marketing strategies based on demographics. (10 years experience)
Budget Management
Expertise in budget allocation and legal management for marketing initiatives. (22 years experience)
Entrepreneurial Mindset
Strong entrepreneurial spirit with a focus on strategic planning and innovation. (30 years experience)
Client Liaison & Pitching
Effective in managing client relationships and securing contracts. (15 years experience)
Stakeholder Management
Experienced in handling large stakeholder relationships to ensure project success. (20 years experience)
I’ve won awards for my entrepreneurial mindset — but more than that, I’ve built something that makes people smile and delivers for business. That sweet spot between entertainment and effectiveness. And I’m just getting started...
